Most authors dream of making a living on their work – releasing book after book, spending their time in between furiously writing the next book. So, as an author who intends to make a decent profit on their work, it probably seems counterproductive to give the book away for free.

But in order to drive sales, this is a requirement.

Authors, book reviewers are your friend. While promoting your book in author platforms and chatrooms can drive some additional traffic to your social media sites – other authors are not your readers. Now, don’t get me wrong – the author community is a small family… and becoming a part of these web-based communities can help you in many ways… other authors are exceptionally helpful and supportive. But, you need to keep in mind – it is a dog eat dog world out there and another author will be so busy…