WINNING!
The Cracker Barrel rebrand disaster displayed everything wrong with American corporations. They jump on woke bandwagons and tank classic brands.
But why? If you follow the money, Cracker Barrel’s top shareholder is BlackRock. And BlackRock is the top shareholder of most of these massive American companies that keep selling out our culture for divisive identity politics and communist minimalism.
Oddly enough, Blackrock was caught funneling money to the Chinese military through blacklisted channels that our elected officials have deemed illegal to do business with. But government officials did what they do best. They held “investigations” and decried the behavior with no real legal penalties for these crimes.
It makes you wonder, are these woke rebrands that tank American companies just a sleezy scheme to tank American brands so they can be bought by the highest bidder (CHINA!) when they fail?
I don’t know, but what I do know is that more Americans need to open small businesses that combat the corporate and globalist takeover of our nation and its many service offerings. Then it won’t matter if Cracker Barrel fails or not. The mom and pop shop down the road will always be better anyway.
But if Cracker Barrel wants to thrive, they need to go back to the classic interior, end all DEI insanity, and ax that crappy CEO.
Read about it in my latest: