These days, anyone can be an author. You can type gibberish into a document and upload it to Amazon and voila, you’re an author. Which isn’t to belittle those of us who actually put effort into our work, but rather to provide an accurate view of the playing field. Some authors put no effort into their bios/product descriptions, leaving blatant typos/errors for all potential customers to see.

The first step toward building a fanbase is to look professional. You’re someone who has set out to convince people to pay money to read your work. It’s important to show that you take pride in that opportunity.

Making an Amazon author profile is important, but also incredibly easy. The whole process can take five minutes if you want it to. The question is, should you want it to?

No.

Of course not. It’s easy to spot the lazy ones. So don’t be…